ShowDaily

The Official ShowDaily for IMTS 2024

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Celebrating Manufacturing's Past 50 Years

Hurco’s booth is designed to honor its past with the very first Hurco CNC machine model (KM1) on display and a timeline mural highlighting key events that helped to build Hurco into the company it is today.

This week Hurco literally ties its past with its future by showcasing the latest CNC technology innovation on its 50th anniversary edition CNC machines while highlighting customers who make some really cool products.

Hurco’s booth is designed to honor its past with the very first Hurco CNC machine model (KM1) on display and a timeline mural highlighting key events that helped to build Hurco into the company it is today. Hurco Marketing Manager Maggie Smith says that it’s only fitting that the company’s year-long celebration culminates at IMTS, since the company’s co-founder, Mr. Roch, exhibited the very first CNC machine at IMTS in 1974.

The company is also celebrating the future with new technologies on display in their automation quadrant with industry partners Erowa, Universal Robots, FANUC Robots, Online Resources, and Industrial Controls & Automation. Specific technologies in action include Industry 4.0, the Internet of Things (IoT) and the introduction of new control features, such as the 3D Import feature with 3D DXF. Plus, Hurco is showing its next-generation 3D print head adapter that was first introduced at IMTS 2016.

On top of all the machine demos and technology previews, Hurco is toasting the company’s 50th anniversary with a happy hour every day at 4:00 p.m. and an After-Hours Party at the booth on Wednesday. Special guests include Robert Hight, NHRA driver from John Force Racing, and Ed Carpenter, IndyCar owner/driver of Ed Carpenter Racing. Both race teams have Hurco CNC machines in their machine shops. The happy hour beverages will be dispensed from a system made by Hurco customer Bottoms Up Beer, a late-stage startup that is literally turning the industry “upside down” with its line of products that fill the cup from the bottom up!

Before you leave the booth, don’t forget to register for a chance to win one of the limited edition Hurco 50th Anniversary Bottle Breachers made by a Hurco customer in Arizona. Eli Crane, the owner of Bottle Breacher and a U.S. Navy SEAL veteran, turned his hobby into a thriving business. When he made it to the television show “Shark Tank,” he and wife/business partner Jen got a deal with two “sharks” and used the money to buy their Hurco VM20i. Stop by the Hurco booth Tuesday or Wednesday to meet them yourself.